Editor's note:
In 2019, the situation at home and abroad is treacherous and full of dangers. It is a very difficult year for China and even more difficult for Chinese enterprises. There is a saying that, "if you want to ask Chinese enterprises if you want to have a good life in 2019."
How does yiforge advance in adversity? Breaking through the pack? Self protection in the cold wave? Sales champion Xu Hongbao gave the answer: "we have the spirit of Xiaoqiang who can't fight to death.". Yes, we survived with the spirit of "Xiaoqiang" with perseverance and no fear of difficulties. According to preliminary statistics, the boss of the company in 2019 has a business trip of more than 200 days, which is twice as long as that in 2018; the second (vice president) has a notebook of 227 days of business trip (according to the investigation, the working days in 2019 are 250 days in total); a business manager has run 112000 kilometers in a year, which is 307 kilometers per day on average according to 365 days of a year; when the salesman who has overfulfilled the task takes a heavy red envelope, ask him to say When he said his speech about winning the prize, he was choked with a thousand words, mixed feelings and tears in his eyes.
In 2019, easy forging and easy forging people come here like this!
On December 27, 2019, Zhejiang yiforging Precision Machinery Co., Ltd. held the 2019 annual sales meeting. The company's general manager Wang Da, deputy general managers Wang Xiaoming, Wang Xiaodong, Wang Chunlei, regional sales managers and salesmen, after-sales service personnel, and heads of various departments of the company attended the meeting. Lu Zhenyu, the legal adviser of the company, was invited to attend the meeting and give legal advice.
Meeting tasks:
1. Summarize and review the achievements and successful experience of marketing work in 2019;
2. This paper analyzes the situation and Countermeasures of marketing in 2020;
3. Issue the sales plan of each area in 2020;
4. Commendation and award of excellent sales team and individuals in 2019;
5. Carry out sales staff training.
The meeting was presided over by Wang Chunlei, deputy general manager of the company. He pointed out that in 2019, under the leadership of general manager Wang Da, through the unremitting efforts of all staff, good results have been achieved. It was awarded the collective title of Ningbo model group in 2018-2020 by the municipal Party committee and the municipal government, and was successfully selected as "key advantageous enterprise of Ningbo intelligent equipment in 2019", drafted and issued the group standard of "made in Zhejiang" of semi closed precision press, and was selected as "Ningbo expert workstation of 2019". The company produced "high rigid precision open multi position press" and "semi closed type" The two products of "confidential press" were awarded "Zhejiang manufacturing certification certificate", s2-1250t intelligent numerical control press was awarded the major science and technology special project of Xiangshan County, new practical patents were obtained, and the intelligent digital stamping management Internet of things system was built. The company's management ability, comprehensive strength and popularity have been greatly improved, which has laid a solid foundation for our sales work. This is also the internal motivation for us to win in the adverse market this year and achieve the expected goal.
General manager Wang Da made an important speech at the meeting. Mr. Wang said, thank you for coming so far. You have worked so hard! Time passed quickly. Last year's marketing conference was held here, and it was another year in a flash. This year, the weather is warm, but the market is cold. In the adverse environment of automobile industry depression, foreign trade depression and general decline of punch industry, we can still achieve the expected goal. This is due to our marketing strategy of timely grasping the market dynamics, adjusting the marketing focus, focusing on seizing the market, the joint efforts of our sales team and the efforts of all sales personnel Conquer. In 2019, for our sales staff, the road is thorny and the journey is difficult. For me and vice president Wang Xiaoming, last year's business trip was only more than 100 days, this year's business trip was more than 200 days, and vice president Wang's notebook recorded 227 days. In 2019, our focus is to seize the market, and next year we will focus on marketing services for you. As long as you have reasonable requirements, we will try our best to do it and meet your needs 。 Next year, we will set the company as the service year. All departments of the company should have this awareness. The salesmen should communicate with customers well. After sales service must be done well. Now that the price is in the end, we can't lose the market because of service problems. We have a sales target of 420 million next year, with an increase of more than 30%. Next year, we will have new investment and layout in the expansion of production, and the strength of the company will continue to improve. You should establish confidence, lay out the market well in advance, focus on the automobile market, seize the home appliance market and computer market, and think about following the market change. Don't be limited, and firmly grasp the follow-up customers.
Next year, polarization will be very serious, either up or down. We should focus on our own superior products and win by price, quality, service and delivery time. We should rely on the platform of "intelligent digital stamping system management Internet of things" to attract market, win customers and improve service. Next year is the 10th anniversary of the company. I hope you can make outstanding achievements. I will present the military medal to you at the 10th anniversary celebration of the company!
Wang Xiaoming, deputy general manager, said that the extraordinary year of 2019 has passed. We have achieved good results with a slight increase in sales. At present, the order situation is very good. Today's achievements of easy forging are inseparable from the efforts of you. Next year, e-forging will break through 400 million yuan. First, it depends on the market and the second is on us. The target of 420 million yuan can be achieved as long as we work hard. Next year's sales work, I will focus on three points:
First, we should give full play to our product advantages. Salesman is not familiar with the product, how to sell? You should strengthen business learning and be familiar with the market use and competitive advantage of the company's series of products;
Second, understand the company's development trends, comprehensive competitive strength and brand awareness, and vigorously promote it to enhance the brand influence of the company's products;
Third, we should give full play to the advantages of our sales team. The company should take a long-term view, but the salesperson should take a short-term view and grasp each one. Therefore, we should accurately grasp the market information, serve the existing users, develop new users with the existing users, pay attention to the ways and methods, carry out pre-sale, in-sales and after-sales services. After the new year's day, we should do a good job of return visit, put forward the existing problems and follow-up improvement suggestions and make changes.
Commendation and award of excellent sales teams and individuals in 2019
Sales regional champion Guangdong region
Wan Jianghua, manager of Guangdong region, said: in 2019, under the leadership of Wang Zonghe company, we have achieved today's results by working hard and opening up. In 2020, the market will be very difficult to do and there will be no money to earn, but if you don't do it, a lot of people will rush to do it, so we have to do it cautiously. As Mr. Wang said, we don't make money, we will earn the market first and earn public praise.
Although I receive awards on behalf of you every time, this award is not mine, it belongs to the whole team. I am here to thank the brothers for their efforts and the support of the leaders present.
Sales area runner up Jiangsu region
Second place in sales area Northern Region
The first outstanding salesman: Xu Hongbao and Hong Jinsheng
Xu Hongbao's acceptance speech: I have been in the company for six years, and I was transferred to Ningbo from Jiaxing last year. I am very grateful to the company's leaders and colleagues for their care over the years. Anyway, you all try to understand Wang. I feel the pressure is very heavy, but the pressure is also the driving force. I am an immortal Xiaoqiang. I go out at 7 o'clock every day and plan to visit six customers every day. Rain or shine, Hong Jinsheng and I ran 112000 kilometers together in 2019 (based on 365 days a year, the average daily mileage is 307km). Note: only he knows how much hardship and bitterness are hidden in his achievements, but all of you are deeply moved by his indomitable and indomitable spirit!
His marketing experience: among running customers, buying or not buying machines is another matter. No matter whether we buy machines or not, we should visit customers regularly, chat with them, drink tea, in which we may get a lot of information, may help introduce customers, and get business opportunities inadvertently. Hard work will definitely pay off.
Second outstanding salesman: Yang Rongjun
The third outstanding salesman: Xu Wenmin
Third outstanding salesman: Yi Aihua
Excellent salesman Award
Learning and training
1. Legal matters needing attention in marketing work;
2. Financial matters needing attention in marketing work;
3. Press basic knowledge training;
4. Introduction of intelligent digital stamping management system
In 2020, the company's sales target has been clear, and the task has been broken down. Let's further build consensus, firm confidence, carry forward the spirit of "fighting the small strong". In the good atmosphere of the company's all-out efforts to grasp the market, and in the benign interaction of "production guarantees the market, sales promotes production", we can fight hard, challenge breakthroughs and write our new chapter!